Adopting the appropriate dress style, etiquette and body language during meetings with prospective international clients, adhering to a set of principles when sending letters, emails, instant messages, fax messages, or verbally communicating via telephone, maintaining awareness of the verbal and non-verbal barriers that could come, interfere with the communication process and being aware of the importance of culture when engaging in interpersonal communication can all aid business relationships.
Body language conveys meaning, for all cultures and if local and international businesses are aware of this and take not of their facial expressions, eye contact, gestures, posture and mannerisms, they will be more likely to convey the intended messages instead of one which might detract from their initial one.
Image is important in many cultures, if businesses are aware of their ‘business’ image and they actively work to put across the intended image through correct dress, their initial interaction with clients and guests would be more successful and future interactions would be likely to result.
Companies need to address these topics and soft skills in order to drive better customer service, better work environments and to retain happy, well cared for staff.